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Case Study
GeneTex
GeneTex supports life science researchers with biomedical reagents to accelerate their work. With facilities in the US and Taiwan, they focus on scientific rigour through their product development programmes and international collaborations with researchers.
Comprehensive experimental data
Showcasing product credibility to researchers
GeneTex partnered with CiteAb to highlight exactly how their products have been used in the scientific literature. They display our tier three Citation Widget on their webpages, to better support scientists choosing reagents for their research needs.
What our partner says about CiteAb
“We now have thousands of citations displayed on our webpages, providing reliable experimental data for scientists to engage with in a user-friendly way. This saves us the time of maintaining citations we display manually, whilst also providing highly accurate and product-specific data to best support researchers planning their experiments.”
The problem
Collecting citations remains a costly barrier to displaying reagent performance data
Collecting citations manually is a time-consuming and laborious process. However, product citations are compelling trust-indicators for scientists.
The solution
Scientifically accurate and engaging infographics, published images and product citations - outsourced
Recognising the importance of showing this reagent performance data, GeneTex installed our Citation Widget on their webpages.
To add that extra value for researchers, GeneTex opted for a widget which shows annotated product citations, published images and infographics.
The scientific relevance of data on the widget is ensured by cropping images to the panel of interest, meaning scientists can immediately evaluate the right information, and showing annotations such as reactivity, research area and application that directly reference how the product was used.
They chose our widget for a number of reasons, including CiteAb’s established reputation as a trusted and scholarly research antibody reference source. This was exemplified to them by the widget’s user-friendly organisation that streamlines access to essential reagent-related information.
Key features
A Citation Widget to show trustworthy, relevant technical data
The most important feature of the widget for GeneTex was its functionality in linking researchers to data and published literature that actually utilised the specific reagent for a particular application(s). This is of immense importance to a scientist who is trying to determine if a selected reagent will help them address their own research objectives.
By leveraging the CiteAb Citation Widget to showcase high-quality and relevant citations for their products, GeneTex drives better research outcomes for scientists.
View their widget
From the CiteAb Team
“We’ve really enjoyed working with the GeneTex team to help make their high-quality citation data easily accessible. By integrating our tier three Citation Widget, they’ve been able to showcase reagent performance in an engaging way – helping scientists quickly assess whether a product fits research needs”
- Jemina Ipalibo-Harry, CiteAb
Related case studies
A decade long partnership
Providing end-to-end support with an antibody market data report, published images and listing
Curated published images to drive sales
Boosting website conversion rates, retention time and researcher satisfaction
An intuitive citation solution for distributors
Product data that updates automatically, helping customers make informed decisions
Interested in partnering with CiteAb?
Chat to the team to learn more about how our data or search engine can grow your business.
Get in touch with us
Jonathan Baron
jonathan@citeab.com
Rebecca Sadler
rebecca@citeab.com
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