Synaptic Systems
Developing, generating and selling antibodies with a stringent focus on quality, Synaptic Systems has grown as a company focused on neuroscience to now offer ~1,600 antibodies to support researchers.
Quality leads, data insights and published images
As a long-term partner of Synaptic Systems, we’ve helped them to maximise exposure of their antibody products, inform product development projects and provided published images for their website.
End-to end support: informing product development, driving sales and aiding impactful marketing
Finding sources of high quality leads is an important part of sales and marketing. Synaptic Systems first partnered with us to maximise the benefits of their product listings on our reagent search engine and address this challenge. As scientists themselves, they were drawn to the scientific basis of CiteAb where products are ranked only by citations. Today, our partnership generates traffic from over 20 scientists a week, and the team have even been able to track a visitor go from CiteAb, to a product page, and the same product be bought a few hours later.
Beyond generating more customers for their products, determining which antibodies to add to this portfolio in the first place is paramount - particularly as a company focused on the quality of their in-house antibodies. In light of this, we began to expand our partnership with Synaptic Systems by providing an antibody market data report. They have used CiteAb to find information about strong competitors for certain targets, which they use to inform the development of antibodies in different species to meet gaps in the market and make competitive products.
Visually showcasing ways that the products they’ve been proud to develop have then been used in real experiments is a compelling way to drive further sales. Maintaining a friendly and professional relationship over the years led to Synaptic Systems also coming to us for their published image provision. They display some of these images on their website, which they found to be a straightforward process to get set up with, helping to showcase reagent use effectively.
Our partnership with Synaptic Systems is now approaching ten years, and we are excited to continue nurturing it.
What our partner says about CiteAb
“It is always a pleasure to work with CiteAb. What we particularly appreciate is the scientific attitude of CiteAb, it is more about the usability of products in science than about commerce. I think CiteAb's success is also due to the fact that they really understand the problems of the researchers.”
Interested in partnering with CiteAb?
Chat to the team to learn more about how our data or search engine can grow your business.
Get in touch with us
Jonathan Baron
jonathan@citeab.com
Rhys Bowen-Morris
rhysbowenmorris@citeab.com
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