Case Study

Synaptic Systems

Developing, generating and selling antibodies with a stringent focus on quality, Synaptic Systems has grown as a company focused on neuroscience to now offer ~1,600 antibodies to support researchers.

A long-term partnership

Quality leads, data insights and published images

As a long-term partner of Synaptic Systems, we’ve helped them to maximise exposure of their antibody products, inform product development projects and provided published images for their website.

1k+ Highly qualified sales leads each year

10+ Years of partnership

1500+ Published images mined

What our partner says about CiteAb

“It is always a pleasure to work with CiteAb. What we particularly appreciate is the scientific attitude of CiteAb, it is more about the usability of products in science than about commerce. I think CiteAb's success is also due to the fact that they really understand the problems of the researchers.”

The problem

Catalogue management and market visibility are critical for growth

Finding sources of high quality leads is an important part of sales and marketing. Beyond generating more customers for their products, determining which antibodies to add to this portfolio in the first place is paramount - particularly as a company focused on the quality of their in-house antibodies.

The solution

Informing product development, driving sales and aiding impactful marketing

Synaptic Systems first partnered with us to maximise the benefits of their product listings on our reagent search engine and address this challenge. As scientists themselves, they were drawn to the scientific basis of CiteAb where products are ranked only by citations. Today, our partnership generates traffic from over 20 scientists a week.

We began to expand our partnership with Synaptic Systems by providing an antibody market data report. They have used CiteAb to find information about strong competitors for certain targets, which they use to inform the development of antibodies in different species to meet gaps in the market and make competitive products.

Visually showcasing ways that the products they’ve been proud to develop have then been used in real experiments is a compelling way to drive further sales. Maintaining a friendly and professional relationship over the years led to Synaptic Systems also coming to us for their published image provision. They display some of these images on their website, which they found to be a straightforward process to get set up with, helping to showcase reagent use effectively.

The team have even been able to track a visitor go from CiteAb, to a product page, and the same product be bought a few hours later.

The outcome

End-to-end support

Our partnership with Synaptic Systems is now approaching ten years, and we are excited to continue nurturing it by providing search engine listings, an antibody market data report and published image provision.

From the CiteAb Team

“Working with Synaptic Systems has been a fantastic example of how our tools can support companies across several different business challenges. It’s been rewarding to see our partnership grow and evolve over many years.”

- Rhys Williams, CiteAb